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If you don’t think your smile is the first thing people notice…

If you don’t think your smile is the first thing people notice…make sure you look at the pictures first and then read the bit at the end – very clever, Colgate, and so true.

https://fstoppers.com/post-production/colgates-clever-advertising-campaign-4002

Colgate has created a very ingenious advertising campaign to promote their dental floss. The campaign attained its purpose, proving that food remaining on your teeth draws more attention than a physical defect. Brush & floss those awkward stares away.