If you don’t think your smile is the first thing people notice…make sure you look at the pictures first and then read the bit at the end – very clever, Colgate, and so true.
https://fstoppers.com/post-production/colgates-clever-advertising-campaign-4002
Colgate has created a very ingenious advertising campaign to promote their dental floss. The campaign attained its purpose, proving that food remaining on your teeth draws more attention than a physical defect. Brush & floss those awkward stares away.
